Disney sought the trademark rights on May 3, two days after U.S. operatives raided a luxury compound inPakistan and killed the mastermind of the Sept. 11, 2001 terror attacks.
Disney'sABC subsidiary wanted to develop a TV show along the lines "NCIS" and "JAG," which are also real-life Navy units, and would have focused on the drama and heroism of the special forces members.
Comedy show host Jon Stewart needled the company on his "Daily Show": "I can't wait for the Happy Meal."
Navy spokeswoman Amanda Greenberg said the Navy already had rights to the SEAL trademark but recently submitted two new applications for trademarks of "Navy SEALs" and "SEAL Team."
Disney is still interested in producing a show based on the unit's operatives although it would likely be produced by a third party studio.