When Cuban President Fulgencio Batista escaped Cuba as Fidel Castro's guerrilla forces seized control of the country Pocomoke's WDVM listeners got the news from Eddie Matherly: "Batista high-tailed it out of Cuba this morning."
The West Virginia native, "Momma's Country Youngin" (also known as "Mommy's Country Youngin"), was a popular radio voice on the lower Eastern Shore in the mid and late 1950's with his "Hits From The Hills" morning show and his "Delmarva Jamboree" afternoon show on WDVM. During 1959 he, and the shows, moved to WICO in Salisbury. Matherly was on the road as well with his 'Hoedowners" making frequent appearances throughout the area. Many of them were broadcast live.
A 1956 newspaper ad announced Matherly's "Hillbilly Haven" featuring country music shows on the Eastern Shore Of Virginia at "Red Hill" near Horntown. A 1958 ad for Sussex Merchandise Mart in Laurel, De., advertised "In Person The Shore's Personality 'Mommy's Country Youngin' Eddie Matherly & His Hoedowners From Big Signal Radio 540 WDVM Pocomoke City."
CLICK IMAGE TO ENLARGEA 1959 ad advertised a Free Jam Session from The Starlight Room of Salisbury's Northwood Bar featuring Eddie Matherly and the entire cast of the Delmarva Jamboree broadcasting over WDVM. When Patsy Cline performed at the Northwood, Matherly was on the bill as well. Years later he would be a pallbearer at Patsy Cline's funeral.
He was voted "Mr. Country DJ USA" by the Grand Ole Opry in 1958.
Matherly left the Eastern Shore in 1960.
He was with KRES in Moberly, Missouri when it went on the air in 1961. Matherly moved on to WKCW in Warrenton, Va. He promoted country music talent in the Northern Virginia area and managed a country group called "The Country Kings." He also tried his hand at politics with a run for a seat in the state senate as a write in candidate.
In August of 1963 the finals of the National Championships Of Country Music were held in Warrenton, Va. Eddie Matherly was master of ceremonies. A recording of the event is archived by The American Folk Life Center (AFC Number 1987/029).
In October, 1964, less than a month before his 37th birthday Eddie Matherly died of a heart attack at a Washington, D.C motel where he and his wife were staying. He had earlier served as master of ceremonies at a show at the Washington Coliseum. At the time of his death he was General Manager of WKCW. News of Matherly's death was carried in newspapers across the country.
(From a My Space blog)
Wednesday, March 19, 2008
AN INTERVIEW WITH MUSICIAN, LEON RECTOR:
"The reason Little Jimmy Dickens came to Warrenton, to attend Eddie Matherly's funeral," Leon Rector explained to me, during a telephone interview, "…along with numerous other members of the Grand Ole Opry, was because Eddie Matherly was a D.J. and promoter in the [Fauquier County, Prince William County, Northern Virginia] area."
Rector went on to say, "Eddie Matherly was the reason I got to perform behind…back-up…so many famous musicians who toured through here. He got a lot of work for musicians in this area, even the ones from Nashville. That's why there was such a big crowd, from the Grand Ole Opry, at Eddie's funeral."
Local radio history contributed by Terry Kleger of Salisbury.
Newspaper Ad Source; newspaperarchives.com