This was a horrible event, luckily for the pilot the Balloon was not traveling at a high rate of speed during the collision. Bystanders nearby were heard screaming "Oh shit!!" literally.
911 was called and emergency, ambulance's and rescue squads geared up for the horrific scene, The police were first on the site and while the police did survey from a distance they were able to assess that no one was injured do to the $0.35 Dollar General gondola and the safety measures taken by Waste Management.
All emergency personnel and equipment were canceled but extra response trucks and personnel from Charmin were needed. Cleanup crews have estimated that cleanup will only take a few hours providing no clogs or dangerous logs roll out.
When the Pilot was asked what he thought was going to go down? He stated "some folks will try to stir the crap and this whole thing will create a stink but in the end it will all come out in the wash".
Until then I guess we'll all just have to wait to see what floats.